Which of the following is an example of a horizontal growth strategy?
A) A manufacturing ﬁrm acquires a ﬁrm in the online retailing space
B) A ﬁrm introduces products in a new product category
C) A ﬁrm merges with several other ﬁrms such that it owns consecutive stages of the value chain.
D) An electronics company acquires another electronics ﬁrm that produces the same

Question

Quizplus · Accepted Answer

Horizontal growth strategy involves a company expanding its operations at the same level of the value chain by acquiring or merging with other companies that operate in the same space or industry. In this case, an electronics company acquiring another electronics firm that produces the same type of products is an example of horizontal growth, as it expands the company's market share within the same industry.

Which of the Following Is an Example of a Horizontal