A ﬁrm that makes computers takes over a ﬁrm that produces microchips, used in the production of computers. This is known as a(n) _____ growth strategy.
A) vertical integration
B) market development
C) concentration
D) organic

Question

Quizplus · Accepted Answer

Vertical integration occurs when a company expands its operations into an area that's at a different point on the same production path, such as a computer maker purchasing a microchip manufacturer.

A ﬁRm That Makes Computers Takes Over a ﬁRm That