Under a cost leadership strategy, a ﬁrm will seek a competitive advantage by making its products less substitutable.

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Under a cost leadership strategy, a firm seeks to gain a competitive advantage by producing products at a lower cost than its competitors, but it does not necessarily make its products less substitutable. In fact, producing products that are highly substitutable can increase demand and sales volume, which can help achieve lower costs through economies of scale.

Under a Cost Leadership Strategy, a ﬁRm Will Seek a Competitive