Germany and the UK have the largest markets for carbonated drinks in Europe. Market research shows that consumers of carbonated drinks are concentrated in the lower-income groups. Germany and UK also have ageing populations and rising aﬄuence. Given this information, which of the following statements is likely to be true?
A) The carbonated drinks markets in Germany and the UK are not likely to offer much scope for future growth.
B) Prices in the carbonated drinks markets in Germany and the UK are likely to be ﬂuctuation
C) Younger populations are associated with increased consumption of healthy alternatives to soft drinks, such as bottled water and juices.
D) The demand curves for carbonated drinks in Germany and the UK are likely to be

Question

Quizplus · Accepted Answer

The ageing populations and rising affluence in Germany and the UK suggest that the current consumer base for carbonated drinks, which is concentrated in lower-income groups, may not expand significantly. This demographic shift may lead to a decrease in demand for carbonated drinks, limiting future market growth.

Germany and the UK Have the Largest Markets for Carbonated