A retailer of computer games can focus on relationship management by engaging in which of the following practices?
A) selling products that are cheaper but not always reliable
B) pricing to take advantage of customers' passions
C) using advertising that helps customers make impulse buying decisions
D) giving customers more than they expected, such as a reward once they have purchased 10 games

Question

Quizplus · Accepted Answer

Giving customers rewards or incentives after they have made repeat purchases is an effective way to build a relationship with them. This encourages customer loyalty and repeat business. Selling unreliable products, pricing to take advantage of customers, and using advertising that promotes impulse buying may lead to short-term gains but will ultimately harm the relationship with customers.

A Retailer of Computer Games Can Focus on Relationship Management