The Sara Lee Company sells the Hanes brand of hosiery in North America. The manufacturer of this hosiery brand in Great Britain sells it under the brand name of Pretty Polly. The Sara Lee Company is using which of the following activities to broaden its global marketing base without investing in overseas plants and equipment?
A) contract manufacturing
B) a cooperative agreement
C) a joint venture
D) a licensing agreement
Correct Answer:
Verified
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