By using split-run magazines (modifying the U.S.edition so they contain Canadian ads),U.S.magazine publishers can offer lower rates to advertisers and sell the magazines for less money than Canadian publishers can.According to the CMPA,the U.S.magazine publishers are engaged in which of the following?

Question

Quizplus · Accepted Answer

The scenario described here fits the definition of "dumping" where foreign companies sell products in a market at a lower price than the normal value of the product in their home market, to gain unfair advantage and capture the market share. The U.S. publishers are selling their magazines in Canada at lower rates than the Canadian publishers and this has been viewed as a form of dumping by the Canadian Magazine Publishers Association (CMPA).

By Using Split-Run Magazines (Modifying the U