After the French voiced their negative opinions about the United States' involvement in Iraq, many Americans chose to stop buying French products. This buying stoppage affected not only companies located in France, but also many companies located in the United States with U.S. employees. These companies, including Michelin and Bic, could have used which type of planning to deal with the ill feelings that Americans had toward France and anything French?

Question

Quizplus · Accepted Answer

Contingency planning involves identifying potential problems and developing strategies to deal with them. In this case, the potential problem was the negative attitudes of Americans toward French products, and a contingency plan could have involved diversifying their customer base, launching marketing campaigns to improve relations with Americans, or partnering with American companies to show solidarity.

After the French Voiced Their Negative Opinions About the United