Which of the following is a set of unique features of a company and its products that are perceived by the people or companies the organization wishes to serve as significant and superior to those of the competition?
A) a synergistic benefit
B) a competitive advantage
C) a superlative benefit
D) a comparative perception

Question

Quizplus · Accepted Answer

A competitive advantage refers to a set of unique features and capabilities that a company possesses, which give it an edge over its competitors in the eyes of its target market. It can come in the form of pricing, quality, innovation, customer service, or any other attribute that differentiates a company from its rivals. A synergistic benefit refers to the added value that two or more companies can generate by working together. A superlative benefit is not a recognized term in business strategy, and a comparative perception does not accurately describe the concept of competitive advantage.

Which of the Following Is a Set of Unique Features