Which of the following is a specific group of consumers toward which a company directs its marketing efforts?

Question

Quizplus · Accepted Answer

A target market is a specific group of consumers toward which a company directs its marketing efforts. Option A, a package market, is not a valid term. Option B, a population sample, refers to a subset of a larger population that is studied to make inferences about the entire population. Option D, a demand group, is not a commonly used term in marketing.

Which of the Following Is a Specific Group of Consumers