The seven-member Beauchamp family recently purchased a mini-van because the ads for a GM Horizon showed that it could haul eight or more people and still have room for books, bags, and sports equipment. GM Horizon was using which of the following forms of segmentation in its advertising?

Question

Quizplus · Accepted Answer

The advertising for the GM Horizon is using benefit segmentation by highlighting the benefit of being able to haul eight or more people and still have room for books, bags, and sports equipment. This type of segmentation highlights the unique benefits of the product to a specific target market.

The Seven-Member Beauchamp Family Recently Purchased a Mini-Van Because the Ads