A target market is a specific group of consumers toward whom a company directs its marketing effort.

Name: A target market is a specific group of consumers toward whom a company directs its marketing effort.
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Question

Quizplus · Accepted Answer

This statement is true. A target market is a specific group of consumers that a company identifies as having the greatest potential to buy their product or service. Companies direct their marketing efforts, strategies, and resources towards this group.

A Target Market Is a Specific Group of Consumers Toward