Buying Revlon makeup because actress Halle Berry uses that brand is an example of the use of benefit segmentation.

Question

Quizplus · Accepted Answer

This scenario is an example of celebrity endorsement, which influences consumer behavior by associating a product with a well-known person, rather than benefit segmentation, which involves dividing the market based on the perceived value, benefit, or advantage consumers see in a product.

Buying Revlon Makeup Because Actress Halle Berry Uses That Brand