Jay DuClerc has decided to buy a new Porsche.Since there are no Porsche dealers in his community,he must travel almost 200 kilometres to find a Porsche dealer to purchase the car of his dreams.For DuClerc,a Porsche is which of the following?
A) a sought product
B) a generic product
C) a specialty product
D) a shopping product

Question

Quizplus · Accepted Answer

A specialty product is a unique or high-end product that consumers are willing to expend a great deal of effort to obtain. Since DuClerc is willing to travel a significant distance to purchase a Porsche, the car fits the definition of a specialty product.

Jay DuClerc Has Decided to Buy a New Porsche