Josie enjoys her work at Futuristic Designs Inc.Her organization understands and anticipates customer needs even better than customers themselves do and creates products and services to meet existing and latent needs,now and in the future.Josie's firm practices ________ marketing.
A)product concept
B)customer-driving
C)societal
D)donor
E)production concept

Question

Quizplus · Accepted Answer

Customer-driving marketing aims to understand and anticipate customer needs and create products and services to meet those needs, which is exactly what Futuristic Designs Inc. is doing according to the provided scenario. The other options do not fit the description of the company's marketing approach.

Josie Enjoys Her Work at Futuristic Designs Inc