The societal marketing concept holds that a company's marketing decisions should consider consumers' wants,the company's requirements,consumers' long-run interests,and society's long-run interests.

Question

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The statement accurately describes the societal marketing concept, which maintains that a company should not only satisfy the immediate needs and desires of customers but also consider their long-term interests (such as health or environmental concerns) as well as the broader interests of society, such as sustainability and ethical principles. This approach emphasizes creating mutual value for both the company and stakeholders, including customers, employees, the environment, and the community.

The Societal Marketing Concept Holds That a Company's Marketing Decisions