Mintel Agros provides raw materials in the form of agricultural products to the Kiltmark Food Company.Kiltmark produces flour-based edible products,which it distributes to a wholesale company called Krackstar Trading.Krackstar Trading then sells Kiltmark products to the discount retailers,Stroos.Stroos then sells it to consumers.Which of the following is considered a marketing intermediary in these transactions?

Question

Quizplus · Accepted Answer

Krackstar Trading and Stroos are both marketing intermediaries as they are involved in the distribution process between the producer (Kiltmark) and the end consumer. Mintel Agros is the supplier of raw materials and not directly involved in the distribution and sale of the final product. Kiltmark is the producer and not a marketing intermediary.

Mintel Agros Provides Raw Materials in the Form of Agricultural