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Pastaliano Is a Restaurant That Exclusively Sells Italian Food,headquartered in Illinois.The

Question 31

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Pastaliano is a restaurant that exclusively sells Italian food,headquartered in Illinois.The restaurant owners expressed an interest in opening a Pastaliano outlet in the U.K.They were contacted by 2Clover Tradings,situated in the U.K.,who were interested in buying the Pastaliano trademarked recipes and opening an outlet for them.Pastaliano gave the rights to its recipes to 2Clover Tradings,who then opened an outlet in the U.K.under the Pastaliano brand name.Which of the following kinds of marketing systems does Pastaliano have with 2Clover Tradings?


A) horizontal marketing system
B) direct marketing system
C) administered vertical marketing system
D) contractual vertical marketing system
E) corporate vertical marketing system

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