TruMart,a Leading Retail Chain Store,has Decided to Open an Eatery

TruMart,a leading retail chain store,has decided to open an eatery inside its huge stores.MeatMe,a popular burger joint,has decided to partner with TruMart in this endeavor.MeatMe plans to open an express version of MeatMe eatery inside TruMart.The MeatMe chain of restaurants also has a deal with the Westmen Cola Company to serve only Westmen soft drinks at their outlets.This arrangement would mutually help all three companies.What kind of marketing system is being followed in this arrangement?

A) administered vertical marketing system
B) horizontal marketing system
C) direct marketing system
D) contractual vertical marketing system
E) corporate vertical marketing system