TruMart,a leading retail chain store,has decided to open an eatery inside its huge stores.MeatMe,a popular burger joint,has decided to partner with TruMart in this endeavor.MeatMe plans to open an express version of MeatMe eatery inside TruMart.The MeatMe chain of restaurants also has a deal with the Westmen Cola Company to serve only Westmen soft drinks at their outlets.This arrangement would mutually help all three companies.What kind of marketing strategy has MeatMe adopted with the Westmen Cola Company?

Question

Quizplus · Accepted Answer

MeatMe has adopted the marketing strategy of exclusive dealing with the Westmen Cola Company, meaning they have a contract to only sell and serve Westmen soft drinks at their outlets. This helps both companies by providing a guaranteed supply of soft drinks to MeatMe and promoting Westmen through their partnership with the popular burger joint.

TruMart,a Leading Retail Chain Store,has Decided to Open an Eatery