The Rooster's Car Company has three lines of cars: high-end security cars made for government agencies,commercial cars for consumers and individuals,and professional racing cars.The high-end security cars are sold directly to the government by the company.The consumer cars are sold using dedicated dealers who only sell Rooster's lines at their outlets.Rooster's also makes professional racing cars for a racing team.This is achieved by collaborating with Vivelli Tires,an innovative and renowned tire manufacturer.Rooster's provides the engine and body,while Vivelli provides the tires and its expertise on the racing industry.What kind of marketing strategy has Rooster's adopted with its consumer car dealers?

Question

Quizplus · Accepted Answer

Rooster's has adopted exclusive dealing with its consumer car dealers. This means that the dealers only sell Rooster's lines at their outlets. This is a form of vertical marketing system where the manufacturer has limited the number of intermediaries to achieve greater control over the marketing, distribution, and pricing of its product.

The Rooster's Car Company Has Three Lines of Cars: High-End