Which of the following conditions would increase the chances of a retailer opting to be categorized as a self-service retailer?
A)when the product assortment comprises shopping goods about which consumers need information
B)when the customers are willing to conduct the locate-compare-select autonomously to save money
C)when the store is a first-class store in its category selling the finest goods
D)when the customers are looking for a narrow product line with a deep assortment
E)when the store has been converted into a designer shop from a departmental store

Question

Quizplus · Accepted Answer

Self-service retailers are those where customers are willing to do most of the shopping process themselves, without needing much guidance or assistance from the retailer. Therefore, if customers are willing to conduct the locate-compare-select process on their own to save money, the retailer would benefit from categorizing themselves as a self-service retailer. Other options such as A, C, D, and E do not necessarily increase the chances of a retailer opting to be categorized as a self-service retailer.

Which of the Following Conditions Would Increase the Chances of a Retailer