Campbell is one of the oldest retailers in the country.While the service offered at the stores is fairly mediocre,Campbell is famous for surprise offerings of seconds,overstocks,and closeouts-occasionally including expensive gadgets and jewelry.On the other hand,Posco Retail is a new chain of retail stores that is known for encouraging customers to ask questions or consult service representatives in the process of making purchase decisions.From the scenario,it is evident that ________.
A)Posco Retail fails to differentiate itself from its competitors on the basis of the variable of services mix
B)Campbell Retail requires no efforts to differentiate itself from others as it is an established retail chain
C)the only attempt that Campbell Retail makes to differentiate themselves is through experiential retailing
D)Campbell Retail has not been able to differentiate itself on the basis of the variable of product assortment
E)the variable of services mix is better utilized by Posco Retail to differentiate itself when compared to Campbell Retail

Question

Quizplus · Accepted Answer

The scenario clearly mentions that Posco Retail differentiates itself by encouraging customers to ask questions and consult service representatives during the purchase decision process, which is an aspect of the services mix. Campbell, on the other hand, is known for surprise offerings of seconds, overstocks, and closeouts, which is an aspect of the product assortment. Therefore, the variable of services mix is better utilized by Posco Retail to differentiate itself when compared to Campbell Retail.

Campbell Is One of the Oldest Retailers in the Country