Lizar Telecommunications are manufactures of cell phones and related accessories.Michael Starr,a movie director,contacted Lizar to help fund his new movie.Lizar agreed to provide funding on the condition that Lizar cell phones be used in the movie,and that the brand be prominent in its scenes.What kind of advertising technique has Lizar adopted here?

Question

Quizplus · Accepted Answer

Lizar has adopted the technique of product placement, which involves placing a product or brand prominently in a movie, TV show, or other media content. In this case, Lizar is funding Michael Starr's movie on the condition that Lizar cell phones be used and highlighted in the movie.

Lizar Telecommunications Are Manufactures of Cell Phones and Related Accessories