Lizar Telecommunications are manufactures of cell phones and related accessories.Michael Starr,a movie director,contacted Lizar to help fund his new movie.Lizar agreed to provide funding on the condition that Lizar cell phones be used in the movie,and that the brand be prominent in its scenes.What kind of advertising technique has Lizar adopted here?
A) geofencing
B) advertainment
C) product placement
D) vertical integration
E) subliminal advertising
Correct Answer:
Verified
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