One of the limitations of using magazines as a medium for advertising is its long ad purchasing lead time.

Question

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Magazines have a longer ad purchasing lead time compared to other mediums such as digital advertising or television commercials because they are typically printed and distributed on a monthly or quarterly basis. This means that advertisers need to plan and purchase their ad space well in advance, limiting their ability to quickly adjust or respond to changes in the market or consumer behavior.

One of the Limitations of Using Magazines as a Medium