Measuring the communication effects of an ad or ad campaign indicates whether the ads and media are communicating the ad message well.

Question

Quizplus · Accepted Answer

Measuring the communication effects of an ad or ad campaign determines whether the intended message is being effectively conveyed through the chosen media. This provides insights into the effectiveness of the ad or campaign in reaching its target audience and achieving its marketing objectives. Therefore, measuring communication effects is a crucial step in assessing the success of an advertising campaign.

Measuring the Communication Effects of an Ad or Ad Campaign