The Watermine Company plans to introduce a new toothpaste,named Unifresh,into the market.Unifresh has been scientifically proven to fight germs more effectively than other brands.The toothpaste also has a longer-lasting mouth freshness when compared to other brands.The Watermine Company plans to release a series of television advertisements to initiate the marketing of Unifresh.What kind of advertising objective will best help The Watermine Company when introducing Unifresh to the market?
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