Which of the following statements is true of direct marketing?
A)Direct marketers offer a limited selection of products and services to customers.
B)For buyers, direct marketing is an inconvenient and lengthy process.
C)Direct marketers can target only large groups of customers whose demographic features have not been determined.
D)Direct marketing is immediate, interactive, and gives consumers a lot of control in making purchases.
E)Online direct marketing results in higher cost-per-contact for the company when compared to traditional mass marketing strategies.

Question

Quizplus · Accepted Answer

Direct marketing is immediate as it allows for direct communication and response with the customer. It is also interactive as it encourages two-way communication between the customer and the marketer. Additionally, direct marketing gives consumers a lot of control in making purchases as it allows them to choose when and how they want to interact with the marketer. A and B are incorrect as direct marketing can offer a wide selection of products and services and aims to provide convenience to buyers. C is incorrect as direct marketing can be targeted towards specific demographic features. E is incorrect as online direct marketing generally results in lower cost-per-contact for the company when compared to traditional mass marketing strategies.

Which of the Following Statements Is True of Direct Marketing