Eric Dylan is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries.Eric targets a selective market of individuals who have recently donated to international charities by sending them a letter with the proposed plan for charity and instructions for those who are interested to participate.Eric uses ________ in this scenario.

Question

Quizplus · Accepted Answer

Eric is targeting a specific market of individuals who have recently donated to international charities, which indicates a more targeted approach to marketing. Direct-mail marketing involves sending targeted promotional materials to potential customers through the mail, which aligns with Eric's approach. The other options such as mass marketing, telephone marketing, direct-response television marketing, and kiosk marketing do not align with Eric's targeted approach.

Eric Dylan Is the Marketing Director of a Charity That