Green Gardens is a click-and-mortar seller of gardening and landscaping goods and equipment.The marketing department wants to encourage shoppers at the physical stores to use the company's online catalog to order items that are not available at a given retail location.Which of the following marketing devices is the best match for this goal?

Question

Quizplus · Accepted Answer

Kiosks can be set up in the physical stores to allow customers to browse the online catalog and order items that are not available in store. This makes it easier for customers to make purchases and encourages them to use the online catalog. Retail stores do not necessarily promote the use of the online catalog, and mail-order forms, infomercials, and podcasts are not as effective for this specific goal.

Green Gardens Is a Click-And-Mortar Seller of Gardening and Landscaping