Fox Scully received an e-mail promoting a new financial services institution that offers surprisingly low mortgage rates.The e-mail simply asked customers to provide their address,date of birth,social security number,and current mortgage information in order to receive a free loan quote.Suspicious of the offer,Fox researched the company and discovered that the e-mail was a fraud.This is an example of ________.
A) cold calling
B) phishing
C) iTV advertising
D) data mining
E) viral marketing
Correct Answer:
Verified
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