Kimlee,a company based in China,is a global leader in manufacturing and marketing noodles.It recognizes the immense demand for noodles in the Australian market.Wanley,a producer of noodles in Australia,has a deeper understanding of the Australian market.Kimlee believes that together,each can accomplish more than either could alone.Hence,both the companies decide to form a new business venture in which they share possession and control.Which method of entering a foreign market has Kimlee chosen?
A)licensing
B)contract manufacturing
C)direct investment
D)joint ownership
E)management contracting

Question

Quizplus · Accepted Answer

Kimlee has chosen to form a joint ownership venture with Wanley in the Australian market, where both companies share possession and control of the new business.

Kimlee,a Company Based in China,is a Global Leader in Manufacturing