Compared to adapted global marketing,standardized global marketing ________.
A)involves adjusting the marketing mix elements to target markets
B)results in more costs
C)produces a larger market share
D)usually results in higher returns
E)basically uses the same marketing strategy approach worldwide

Question

Quizplus · Accepted Answer

Standardized global marketing uses the same marketing strategy approach worldwide without adjusting the marketing mix elements to target markets. It aims for consistency and cost-effectiveness rather than customization, which can result in higher returns and a larger market share. However, it can also be risky if cultural differences and consumer preferences are not taken into account.

Compared to Adapted Global Marketing,standardized Global Marketing ________