________ means marketing a product in a foreign market without making any changes to the product.
A)Product adaptation
B)Straight product extension
C)Dual adaptation
D)Product invention
E)Communication adaptation

Question

Quizplus · Accepted Answer

Straight product extension means marketing a product in a foreign market without making any changes to the product. This strategy is often used when the product is already successful in the home market and the company believes that it will be successful in the foreign market as well.

________ Means Marketing a Product in a Foreign Market Without