Kola,a leading soft drink manufacturer,has recently forayed into the Middle East markets.Based on its research that Middle East consumers prefer sweeter drinks,it is manufacturing soft drinks with extra sugar to meet the local requirements.Kola is using the ________ strategy to market its product.

Question

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Kola is adapting its product to meet the local preferences of Middle East consumers by adding extra sugar to its soft drinks, which is an example of product adaptation.

Kola,a Leading Soft Drink Manufacturer,has Recently Forayed into the Middle