The ________ concept specifically focuses on future company needs,but not on future customer needs.

Question

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Strategic planning is a company's process of defining its strategy or direction and making decisions on allocating its resources to pursue this strategy. This concept specifically focuses on future company needs rather than future customer needs. Societal marketing, social marketing, direct marketing, and product development all have an element of customer needs or focus.

The ________ Concept Specifically Focuses on Future Company Needs,but Not