Marketers are most effective when they appeal to ________ rather than when they ________.

Question

Quizplus · Accepted Answer

Attempting to create new wants can be a difficult and time-consuming process, whereas appealing to existing wants or needs is often easier and more effective. This is because consumers are already aware of these wants or needs and may actively seek out products or services that fulfill them. In contrast, trying to convince consumers that they need something they didn't realize they wanted can be a more challenging task. Therefore, marketers who focus on fulfilling existing wants are generally more successful than those who try to create new ones.

Marketers Are Most Effective When They Appeal to ________ Rather