Ingenious Group views and organizes its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well-defined group of buyers.What does Ingenious Group practice?

Question

Quizplus · Accepted Answer

Ingenious Group is practicing consumer-oriented marketing, which means that it is focusing its marketing efforts on understanding and addressing the needs and wants of its target consumers.

Ingenious Group Views and Organizes Its Marketing Activities from the Viewpoint