Omni Healthcare's analgesic drug Cetaprin has a 40% share in the analgesics market in Terrania.Its closest competitor,Febex,has a 25% share in the market,while three other drugs split the remainder.Which of the following would most indicate that Cetaprin would be classified as a star according to the BCG matrix?
A) Cetaprin is priced higher than other similar products in the market.
B) A customer survey revealed that Cetaprin has the highest brand-name recognition of any analgesic in the market.
C) The demand for analgesic drugs in the Terranian market is expected to remain stable.
D) Febex is rapidly gaining market share over Cetaprin as a result of aggressive marketing efforts.
E) The Terranian market for healthcare products is expanding rapidly.
Correct Answer:
Verified
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