When pursuing a market penetration strategy,a company aims to improve sales by ________.

Question

Quizplus · Accepted Answer

When pursuing a market penetration strategy, a company aims to increase sales by increasing distribution efforts in its current market. This can include increasing the number of salespeople, offering promotions, expanding product placements, and exploring new marketing channels. The goal is to increase market share and strengthen the company's position in the existing market. The other choices involve entering new markets or introducing new products, which are not indicative of a market penetration strategy.

When Pursuing a Market Penetration Strategy,a Company Aims to Improve