Arranging for a product to occupy a clear,distinctive,and desirable place relative to competing products in the minds of target consumers is known as ________.
A)product placement
B)positioning
C)divesting
D)market penetration
E)diversification

Question

Quizplus · Accepted Answer

The process of arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers is known as positioning. Product placement refers to the practice of featuring a product prominently in a movie or TV show, while divesting refers to selling off a business unit or subsidiary. Market penetration and diversification are strategies for expanding a company's presence in the market.

Arranging for a Product to Occupy a Clear,distinctive,and Desirable Place