Large societal forces like demographic,economic,natural,technological,political,and cultural forces that affect the microenvironment are considered to be part of the ________ of an organization.
A)supplier chain
B)macroenvironment
C)marketing intermediaries
D)internal environment
E)distribution channels

Question

Quizplus · Accepted Answer

The macroenvironment refers to the larger societal forces that affect the microenvironment of an organization. These forces include demographic, economic, natural, technological, political, and cultural factors. The supplier chain, marketing intermediaries, internal environment, and distribution channels are all part of the microenvironment.

Large Societal Forces Like Demographic,economic,natural,technological,political,and Cultural Forces That Affect the Microenvironment