Hysterias Inc.is a soft drink manufacturer that has many manufacturing plants around the world.They are planning to shift from using thermal power to wind power for their manufacturing plants in the Netherlands to decrease dependency on nonrenewable sources of energy.In which of the following segments of the company's marketing environment would this change be categorized?

Question

Quizplus · Accepted Answer

The shift from thermal power to wind power for manufacturing plants is related to the natural environment segment of the marketing environment, as it represents a move towards renewable sources of energy in order to reduce the company's impact on the environment.