Ursa Martin,a book publisher,has decided to tie up with Hope in Children,a charity foundation that helps feed and educate children in poor countries.Ursa Martin has decided that a percentage of every book it sells will go to the charity.Their books are marketed by conveying this message to customers.Which of the following marketing techniques describes Ursa Martin's association with Hope in Children?

Question

Quizplus · Accepted Answer

Ursa Martin's association with Hope in Children is an example of cause-related marketing. This is a marketing technique where a company partners with a non-profit organization to promote the cause and encourages customers to buy their products/services with the promise that a portion of the proceeds will be donated to the charity.

Ursa Martin,a Book Publisher,has Decided to Tie Up with Hope