The marketing tactics employed by a firm in a first-mover market are known as cause-related marketing techniques.

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The marketing tactics employed by a firm in a first-mover market are not necessarily cause-related marketing techniques. First-mover marketing refers to a firm that is the first to enter a market, while cause-related marketing refers to marketing strategies that involve partnerships with nonprofit organizations to promote a social cause while also promoting the firm's products or services. These are two separate concepts.

The Marketing Tactics Employed by a Firm in a First-Mover