As a marketing researcher for SoundSense,Nancy Bales has been asked to gather preliminary information that will help create a research hypothesis about EasyPlay,the new music player by SoundSense.Nancy has the task of conducting first-hand research about the characteristics of the target group that would buy EasyPlay,which the company believes to be superior to i-Pods and cell phones in terms of audio quality.Nancy Bales should conduct ________ research at this stage.

Question

Quizplus · Accepted Answer

Nancy is at the preliminary stage of research where she needs to gather information about the characteristics of the target group that would buy EasyPlay. Therefore, she should conduct exploratory research, which is used to gather information to clarify a research hypothesis and discover new insights.

As a Marketing Researcher for SoundSense,Nancy Bales Has Been Asked