Amanda Hills,the Marketing Manager for Wilcox Stores,has Been Asked to Study

Amanda Hills,the marketing manager for Wilcox Stores,has been asked to study the scope of a new private-label brand of products that will be created from exclusive herbal and organic ingredients.Amanda has to conduct a full-scale study beginning with ascertaining features of the target market to generating estimates of projected demand through objective studies.Which of the following is true with regard to Amanda's steps in this research study?

A) She is most likely to start with an experimental study to determine the target markets.
B) She can complete the whole research through an exploratory study using online databases.
C) She should start with an exploratory research and conduct descriptive and causal research studies subsequently.
D) She should use only a descriptive study as she is required to study factors like the market potential for a product or the demographics and attitudes of consumers who buy the product.
E) She should use data mining and data warehousing techniques before conducting any in-house research.