Kathy Jenkins is conducting research to determine consumers' personal grooming habits.Because of the personal nature of the survey questions about this topic,Kathy wants to select a contact method that is most likely to encourage respondents to answer honestly.Which contact method should Kathy select?
A)mail questionnaires
B)telephone interviews
C)individual interviews
D)focus group interviews
E)online video interactions

Question

Quizplus · Accepted Answer

Mail questionnaires provide anonymity and privacy, which can encourage respondents to answer sensitive questions more honestly compared to other methods that involve direct interaction.

Kathy Jenkins Is Conducting Research to Determine Consumers' Personal Grooming