Tuff Industries sells roof trusses to contractors and builders and would like to conduct research to determine how customers assess customer service.Which of the following research instruments would be best for this firm?

Question

Quizplus · Accepted Answer

Questionnaires would be the best research instrument, as they allow for customers to provide feedback on their service experience in a structured way. Observation rating scales and mechanical devices may not be as effective for capturing subjective assessments of customer service, while sampling plans and online databases may not be applicable to this type of research.

Tuff Industries Sells Roof Trusses to Contractors and Builders and Would