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Marge Griffin Operates a Dress Shop in a Suburban Mall

Question 60

Multiple Choice

Marge Griffin operates a dress shop in a suburban mall.Her research budget is very small,so she uses low-cost or no-cost methods to gather research data.Which of the following would suit her needs of studying consumer trends at no additional cost?


A) informal surveys conducted by hired professionals
B) sites like www.sba.gov
C) experiments and mechanical devices
D) neuromarketing research
E) surveys conducted by market research firms on a contractual basis

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